Hospitality and Tourism Strategic Planning Essay

Hospitality and Tourism Strategic Planning - Essay ExampleThe entourage of this hotel had the rapidness of running water, though cold, and the air condition luxury in its public rooms. It was in the year 1947 when a hotel named Roosevelt Hilton was launched at New York City. This hotel pioneered in providing its guest rooms with televisions. By the year 1948, the Hilton Hotel was identified as the first hotel company to come up with the new system of multihotel reservation. This gave birth to the modern reservation system that is apply today (Hilton Worldwide, 2012). As years passed, the company paced up its innovations and came up with new concepts and approaches every now and then. The introduction of sewing kit and a booklet containing key and useful names and numbers for the female travellers brought the company to limelight. Improvement in its technical side is characterized by the brandwide direct telephone dish up launched by the company in the year 1957. The introduction of airport hotel based concept was cheered by the business purpose travellers. Hilton came up with its first Airport hotel in the year 1963, the San Francisco Airport Hilton and was a pioneer in this approach. Ten years down the line from this period, i.e., by 1973 Hilton once again came up with an innovative caprice of centralized reservation system making a breakthrough improvement in its customer care service (Hilton Worldwide, 2012). Again in the year 1987, Hilton was seen to divulge its first program for guest loyalty called the Hilton HHonors (Hilton Worldwide, 2012). It was later in the year 2008, when Hilton Vancouver Washington made history by being certified by both(prenominal) Leadership in Energy and environmental Design (LEED) along with Green Seal (Hilton Worldwide, 2012). Its latest relegatement was in the year 2010 with the launch of the spa celerity at various locations such as the United States, China and Thailand (Hilton Worldwide, 2012). This paper intends t o analyze the various strategies and the impacts of internal and external environment on Hilton Hotels & Resorts. An effort to develop a strategic plan emphasizing on the risk management factor of business strategy shall also be one of the highlighting sections of the paper. Environmental Analysis of Hilton Hotels & Resorts The purchasing of medium and smallsized hotels has been in Hiltons practice right from 1970s. The attention towards acquiring a huge amount of factual estate was the main focus of Hilton. The lodging assets of Hilton Group Plc amounted to GBP 3.3 billion in the year 2006, thus making Hilton the largest company in the field of lodging (United States Securities and supplant Commission, 2005). There has been a recent change in trend of the company and it has shifted to expand its operations by the process of franchising instead of merely acquiring real estates. This company mainly operates in the United States but also has its presence in various other major city locations such as Sao Paulo, Toronto, London, Sydney, Paris, Shanghai, Rome, capital of Sweden and Beijing (HotelsGrid, 2012). It was in the year 2007 when Hilton Hotel was acquired by the Blackstone Group for money worth of US$20.1 billion (Morrison, 2007). Prior to the event of